SANDISK intros world's first Button Backup USB flash drive

EW DELHI, INDIA: SanDisk Corporation today launched an innovative new family of SanDisk USB flash drives in India, including the world's first backup USB flash drive with simple backup software activation at the touch of a button.


The SanDisk Ultra Backup USB is the first offering of the company's new SanDisk Ultra USB product line. With capacities up to 64 gigabytes1 (GB), the SanDisk Ultra Backup USB flash drive is designed to protect computer users' photos, music, videos, personal and business documents, and other types of digital files, with the simple touch of a button without the need for any software installation. The drive protects onboard digital content with a dual layer of security, including password-protected access control and ultra-secure AES hardware-based encryption.

The new SanDisk USB product family includes three different product lines:

* The SanDisk Ultra Backup USB flash drive offers the added protection and peace of mind that consumers expect from the minds behind flash memory.
* The popular SanDisk Cruzer USB flash drive which provides simple, reliable and portable storage, plus access to a variety of U3 applications.
* The SanDisk Extreme Contour provides increased security protection and higher performance levels, enclosed in a sleek, elegant industrial design.

SanDisk Ultra Backup USB Flash Drive: Back up critical files with the simple touch of a button With no cables required, or any complicated software to install, the new SanDisk Ultra Backup USB flash drive is a complete backup solution that provides an incredibly easy way to protect digital files. It uses patent-pending backup technology with capacities up to 64GB, large enough to back up average consumer requirements, as well as critical small business files and documents. In addition to one's digital personal life, these products protect critical work files with a dual layer of both password protection and AES hardware encryption. This ensures content stays private and secure (via data scrambling at the flash controller level) when the drives are either physically removed for portability, or stored away for safe keeping.

The explosion in global sales of laptops and mobile devices has exponentially increased the vulnerability of digital files. Computer users can quickly lose precious photos, music, videos and professional work files due to drops, spills, theft, viruses and other incidents. PC Magazine (www.pcmag.com) conducted a research study on annualized notebook failure rates published in July 2008 which found that more than 24 percent of business notebooks need repair each year due to failures.



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