Greenpeace Slams Apple Over "World's Greenest Family of Notebooks" Claim

Worker harder, Jobs, if you want our lovin' say ecoactivists

Every season seems to bring new claims by Cupertino's Apple Corp. of its leaps-and-bounds advances in being more environmentally friendly. And every season brings a scathing report from Greenpeace on how far the company has yet to grow.

Perhaps Steve Jobs and company were tempting fate when Apple announced in a recent series of ads that the MacBooks were "the world's greenest family of notebooks", referencing their power saving use of Intel processors and their halogen and plastic free construction. Unsurprisingly, Greenpeace was there to punch a hole in Apple's dreams as it delivered its environmental report card full of less-than-glowing things to say about Apple's big claims.

While Apple deserves credit for eliminating brominated flame-retardants (BFRs) and other toxic plastics and managing relatively low power consumption, Greenpeace says the company's lack of providing a timeline in phasing out other potentially harmful compounds used in the laptops and their production is one of its key problems. Another significant shortcoming is Apple's failure to create environmental impact reports and tackle the problem of tech trash, it states.

Greenpeace gives Apple a failing rating -- 4.3 out of 10 (PDF). Writes Greenpeace, "[Apple]needs to commit to phasing out additional substances with timelines, improve its policy on chemicals and its reporting on chemicals management."

Apple's spokesperson declined to comment on the criticism, saying merely that customers should check out the "Apple and the Environment" section of the company's website if they want information on the company's environmental policy.